Updates, guides, and insights.
Product releases, marketing attribution guides, and lessons from millions of clicks.
Custom Domains for Short Links: Worth the Setup?
Branded short links get 39% more clicks. But is a custom domain worth the effort? Here's the real cost, the real benefit, and how to decide.
Add Form Capture to Any Site Without a Backend
You don't need a server to collect form submissions. A plain HTML form and a submission endpoint is all it takes. Here's how.
Why Your GA4 Data Is Messy (and How to Fix It)
Duplicate sources, (not set) campaigns, and inflated session counts. Here's what causes messy GA4 data and how to clean it up.
How to Set Up UTM Naming Conventions That Actually Stick
A naming convention doc doesn't work if nobody reads it. Here's how to build UTM conventions that enforce themselves.
What Is Link Attribution (and Why Marketers Keep Getting It Wrong)
Link attribution connects a click to a business outcome. Most teams stop at the click. Here's what the full chain looks like and why it matters.
QR Codes for Campaign Tracking: The Offline Link You Can Measure
QR codes bridge offline and online marketing. Here's how to track them with UTM parameters and what data you actually get back.
The Best Campaign Tracking Tools in 2026 (Honest Takes)
We looked at the most popular campaign tracking and link management tools. Here's what each one does well, where it falls short, and who it's actually for.
UTM Builder Templates: Why Spreadsheets Break (and What to Use Instead)
We reviewed the top UTM builder spreadsheet templates. They all share the same problems. Here's why teams outgrow them and what works better.
UTM Parameters and SEO: What Marketers Get Wrong
UTM parameters can create duplicate content issues if you're not careful. Here's how they interact with SEO and what to do about it.
Short URLs vs Long URLs: Does It Actually Matter?
Short URLs get more clicks, are easier to share, and give you tracking data. But there are tradeoffs. Here's what marketers should actually know.
UTM Tracking Mistakes That Wreck Your Data (and How to Fix Them)
The most common UTM tracking mistakes we see across hundreds of marketing teams. Case sensitivity, internal tagging, naming chaos, and more.
UTM Parameters: What They Are, How to Use Them, and When Not To
The only UTM guide you need. What each parameter does, when to use which ones, real use cases by channel, and the mistakes that wreck your analytics.
How to Track a Marketing Campaign (Start Here)
A practical system for tracking marketing campaigns from scratch. Goals, channels, UTM conventions, and the tools to tie it together.
Introducing Attri
Short links, UTM governance, and revenue attribution in one platform. Built on what we learned from CampaignTracker.
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