Introducing Attri

After ten years of building CampaignTracker, we tore the whole thing down and started over. Attri is what came out the other side: one platform for short links, UTM governance, and marketing attribution.

Why start from scratch?

The way marketers track campaigns has gotten worse, not better. UTM management lives in one tool. Link shortening lives in another. Revenue tracking lives in a third. None of them share data.

So teams end up duct-taping it together. A spreadsheet for UTM naming conventions. Bitly for short links. Google Analytics for what happened after. And then a prayer that the numbers line up when the quarter closes. We lived this for years. It's a mess.

What Attri actually does

Attri handles the full chain from link creation to revenue attribution:

1. Create a short link with branded domains, QR codes, and geo-routing
2. Tag it with UTMs using templates that enforce your naming conventions
3. Track the click at the edge in under 30ms across 330+ cities
4. Follow the session with a lightweight tracking script (under 2KB)
5. Attribute the revenue back to the original touchpoint

No spreadsheets in between. No five-tab workflows. No hoping Bitly and GA agree on the numbers.

What's under the hood

We picked the stack based on what we wished we'd had with CampaignTracker:

• Edge redirects on Cloudflare Workers. Sub-30ms globally.
• Analytics on Tinybird (managed ClickHouse). Real-time, not next-day.
• Application on Vercel with Neon Postgres
• Billing on Stripe with usage-based enforcement

The old CampaignTracker stack ran on Laravel, Lambda, Athena, and a nightly aggregation job that sometimes took 45 minutes. We've cut that to milliseconds.

Start free

Every plan includes every feature. Tiers differ only by click volume. No feature gates, no "contact sales" for the good stuff. Sign up at app.attri.io and you're tracking links in under two minutes.