Short.io vs Attri.
Short.io is a reliable, no-frills link shortener with a strong API. Attri adds UTM governance, session tracking, and form capture on top of the link management layer.
| Feature | Attri | Short.io |
|---|---|---|
Short links Branded redirects on your own domain | ✓ | ✓ |
Custom domains Bring your own domain for branded links | ✓ | ✓ |
QR codes Generate QR codes from any short link | ✓ | ✓ |
Link tags Organize links with labels | ✓ | ✓ |
Click analytics Referrer, country, device on every click | ✓ | ✓ |
UTM builder Add UTM parameters during link creation | ✓ | ✓ |
UTM naming conventions Enforce allowed values across the team | ✓ | — |
UTM parameter resolution Auto-correct wrong values before analytics sees them | ✓ | — |
Parameter templates Save and reuse source/medium/campaign combos | ✓ | — |
Form capture Collect leads on any page with full UTM attribution | ✓ | — |
Session tracking Pageviews, scroll, time on site after the click | ✓ | — |
Conversion tracking Track form submissions, purchases, custom events | ✓ | — |
Geo-targeted redirects Route visitors to different URLs by country | ✓ | ✓ |
Device-targeted redirects Route by mobile vs desktop vs tablet | — | ✓ |
Link expiration Auto-expire links after a set date | ✓ | ✓ |
Password-protected links Gate links behind a password | ✓ | ✓ |
REST API Programmatic link creation and analytics | ✓ | ✓ |
Team workspaces Multiple users with role-based permissions | ✓ | ✓ |
| Tier | Attri | Short.io |
|---|---|---|
| Free | $0 — 5K events, 25 links | $0 — 1K links |
| Starter | $19/mo — 100K events, unlimited links | $19/mo — 10K links |
| Mid | $49/mo — 300K events | $49/mo — 50K links |
| Scale | $119/mo — 1M events | $99/mo — 200K links |
| Enterprise | Custom | Custom |
UTM governance
Short.io shortens links. Attri shortens links and manages the UTM parameters on them. Templates, naming conventions, and auto-correction keep your analytics clean.
Post-click tracking
Short.io tracks clicks. Attri tracks what happens after: sessions, pageviews, form submissions, and conversions. The full path from click to outcome.
Form capture
Capture leads on any page with full UTM attribution. Short.io doesn't have form capture. With Attri, you know exactly which campaign brought each lead.
High-volume link creation via API
Short.io's API handles bulk link creation well and their pricing scales by link volume. If you're creating hundreds of thousands of links programmatically and just need reliable redirects, Short.io is straightforward.
You need device-targeted redirects
Short.io can route visitors based on device type (mobile vs desktop). Attri supports country-based geo-targeting but not device routing yet.
Your attribution
problem ends today.
Fourteen days of the full product. No card. If it doesn't save you more than it costs by week two, we'll ask why.