Bitly vs Attri.
Bitly is the link shortener most teams start with. Attri is what they switch to when they need UTM governance, conversion tracking, and attribution beyond the click.
| Feature | Attri | Bitly |
|---|---|---|
| Short links Branded redirects on your own domain or a shared one | ✓ | ✓ |
| Custom domains Use your own domain (go.company.com) for short links | ✓ | ✓ |
| QR codes Generate downloadable QR codes from any short link | ✓ | ✓ |
| Link tags Color-coded labels to organize links by channel, team, or campaign | ✓ | ✓ |
| Click analytics Referrer, country, device, browser for every click | ✓ | ✓ |
| UTM builder Add UTM parameters when creating a link | ✓ | ✓ |
| UTM naming conventions Enforce allowed values so "fb" and "facebook" don't coexist | ✓ | — |
| UTM parameter resolution Auto-correct wrong values at the edge before GA4 reads them | ✓ | — |
| Parameter templates Save source/medium/campaign combos. One click to apply. | ✓ | — |
| Form capture Collect leads on any page with full UTM attribution | ✓ | — |
| Session tracking Pageviews, scroll depth, and time on site after the click | ✓ | — |
| Conversion tracking Track form submissions, purchases, and custom events | ✓ | — |
| Geo-targeted redirects Route visitors to different URLs based on country | ✓ | ✓ |
| Password-protected links Gate links behind a password for partners or pre-launch | ✓ | — |
| Link-in-bio pages A single page with multiple links for social profiles | — | ✓ |
| REST API Create links, manage tags, and pull analytics programmatically | ✓ | ✓ |
| Team workspaces Multiple users with role-based permissions | ✓ | ✓ |
| Tier | Attri | Bitly |
|---|---|---|
| Free | $0 — 5K events, 25 links | $0 — 10 links/mo |
| Starter | $19/mo — 100K events, unlimited links | $8/mo — 100 links/mo |
| Mid | $49/mo — 300K events | $35/mo — 1.5K links/mo |
| Scale | $119/mo — 1M events | $300/mo — 3K links/mo |
| Enterprise | Custom | Custom |
Per-link pricing adds up
Bitly charges by links created. Attri charges by events tracked. Create unlimited links on any paid plan. Your cost scales with traffic, not with how organized you are.
No UTM enforcement
Bitly's UTM builder is a free-text form. No templates, no conventions, no guardrails. Every team member invents their own naming. Attri enforces consistency at creation time.
Clicks, not conversions
Bitly tells you how many people clicked. Attri tells you what happened after. Session tracking, form capture, and conversion attribution on every plan.
You only need link shortening
If you don't care about UTM governance, conversion tracking, or attribution, Bitly is simpler. It's a focused link shortener with a mobile app and broad brand recognition.
You need link-in-bio
Bitly has link-in-bio pages built in. Attri doesn't. If that's a core workflow for your team, Bitly covers it natively.
Your attribution
problem ends today.
Fourteen days of the full product. No card. If it doesn't save you more than it costs by week two, we'll ask why.