Rebrandly vs Attri.
Rebrandly pioneered branded short links. Attri adds the layer that comes after: UTM governance, session tracking, and form capture with full attribution.
| Feature | Attri | Rebrandly |
|---|---|---|
Short links Branded redirects on your own domain | ✓ | ✓ |
Custom domains Bring your own domain for branded links | ✓ | ✓ |
QR codes Generate QR codes from any short link | ✓ | ✓ |
Link tags Organize links with color-coded labels | ✓ | ✓ |
Click analytics Referrer, country, device on every click | ✓ | ✓ |
UTM builder Add UTM parameters during link creation | ✓ | ✓ |
UTM naming conventions Enforce allowed values so your team stays consistent | ✓ | — |
UTM parameter resolution Auto-correct wrong values before they reach analytics | ✓ | — |
Parameter templates Save and reuse source/medium/campaign combos | ✓ | — |
Form capture Collect leads on any page with full UTM attribution | ✓ | — |
Session tracking Pageviews, scroll, time on site after the click | ✓ | — |
Conversion tracking Track form submissions, purchases, custom events | ✓ | — |
Geo-targeted redirects Route visitors to different URLs by country | ✓ | ✓ |
Link routing rules Route by device, language, time, or other conditions | — | ✓ |
Link retargeting pixels Inject ad pixels into the redirect chain | — | ✓ |
REST API Programmatic link creation, tags, and analytics | ✓ | ✓ |
Team workspaces Multiple users with role-based permissions | ✓ | ✓ |
| Tier | Attri | Rebrandly |
|---|---|---|
| Free | $0 — 5K events, 25 links | $0 — 10 links |
| Starter | $19/mo — 100K events, unlimited links | $13/mo — 250 links |
| Mid | $49/mo — 300K events | $32/mo — 1.5K links |
| Scale | $119/mo — 1M events | $99/mo — 5K links |
| Enterprise | Custom | Custom |
UTM parameter resolution
Aliases, normalization, and naming conventions enforced at the edge. "fb" auto-corrects to "facebook" before GA4 sees it. Rebrandly doesn't touch UTM values after creation.
Beyond click-level analytics
Rebrandly shows clicks per link. Attri tracks sessions, pageviews, conversions, and form submissions. You see the full session, not just the first click.
Event-based pricing
Rebrandly limits links per plan. Attri gives you unlimited links and limits by event volume. Better for teams that create lots of links but have moderate traffic.
You need retargeting pixels on links
Rebrandly can inject retargeting pixels into the redirect chain. Attri doesn't offer this yet. If retargeting from shortened links is part of your ad strategy, Rebrandly handles it.
You need link routing rules
Rebrandly's routing rules go beyond geo-targeting with device, language, and time-based rules. Attri supports country-based routing. If you need more granular rules, Rebrandly has the edge.
Your attribution
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