UTM.io vs Attri.
UTM.io focuses on UTM management: conventions, templates, and governance. Attri does that plus link shortening, click tracking, form capture, and analytics. One tool instead of three.
| Feature | Attri | UTM.io |
|---|---|---|
UTM builder Create tagged URLs with UTM parameters | ✓ | ✓ |
UTM naming conventions Enforce allowed values and structured naming | ✓ | ✓ |
Parameter templates Save and reuse source/medium/campaign combos | ✓ | ✓ |
UTM parameter resolution Auto-correct wrong values at the edge in real time | ✓ | — |
Approval workflows Team leads review links before they go live | — | ✓ |
Chrome extension Tag links from any webpage without switching tools | — | ✓ |
Short links Branded redirects on your own domain | ✓ | — |
Custom domains Use your own domain for short links | ✓ | — |
QR codes Generate QR codes from any short link | ✓ | — |
Click analytics Referrer, country, device on every click | ✓ | — |
Session tracking Pageviews, scroll, time on site after the click | ✓ | — |
Conversion tracking Track form submissions, purchases, custom events | ✓ | — |
Form capture Collect leads on any page with full UTM attribution | ✓ | — |
Geo-targeted redirects Route visitors to different URLs by country | ✓ | — |
REST API Programmatic link creation, tags, and analytics | ✓ | — |
Team workspaces Multiple users with role-based permissions | ✓ | ✓ |
| Tier | Attri | UTM.io |
|---|---|---|
| Free | $0 — 5K events, 25 links | No free tier |
| Starter | $19/mo | $25/mo |
| Team | $49/mo | $75/mo |
| Scale | $119/mo | $150/mo |
| Enterprise | Custom | Custom |
One tool, not three
UTM.io builds the tagged URL. Then you need Bitly to shorten it and GA4 to track it. Attri handles UTM management, link shortening, and analytics in one place.
Parameter resolution at the edge
UTM.io governs values at creation time. Attri does that and also fixes them at the edge. When someone arrives with "fb" instead of "facebook," the resolver corrects it before GA4 reads the URL.
Free tier
UTM.io starts at $25/mo with no free plan. Attri's free tier includes 5,000 events, 25 links, and the UTM builder. Try before you pay.
You need approval workflows
UTM.io has a built-in approval process where team leads can review and approve tagged links before they go live. Attri doesn't have approval gates. If compliance review of campaign links is a requirement, UTM.io covers it.
You already have a link shortener you like
If you're happy with Bitly or Short.io for shortening and just need better UTM governance on top, UTM.io integrates with your existing shortener. Attri replaces the shortener entirely.
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