LEGAL

Terms of Service

Last updated: April 19, 2026

These Terms of Service ("Terms") govern your access to and use of attri.io and the Attri application (the "Service") operated by Attri ("Company", "we", "us", or "our"). Attri is an assumed name of Petersson Holdings LLC, a Minnesota limited liability company. By accessing or using the Service, you agree to be bound by these Terms. If you are using the Service on behalf of an organization, you represent and warrant that you have authority to bind that organization to these Terms.

1. The Service

Attri provides a link management, UTM resolution, and marketing attribution platform delivered as a hosted software service ("SaaS"). We may update the Service from time to time, including changes to appearance and functionality. We will not materially decrease core functionality during an active subscription term without notice.

2. Accounts

You must create an account to use the Service. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account. You agree to notify us promptly of any unauthorized access or security breach.

You must be at least 18 years old to use the Service. By creating an account, you represent that you are at least 18 years of age.

3. Free and paid plans

The Service is available on both free and paid plans. Free plans are provided at our discretion and may be modified, limited, or discontinued at any time without notice. We reserve the right to terminate free accounts that have been inactive for 90 days or more.

Paid plans are governed by the fees and payment terms in Section 7. All features and limits for each plan are described on our pricing page.

4. Acceptable use

You agree to use the Service only for lawful purposes. You must not:

  • Make the Service available to anyone who is not an authorized user on your account
  • Sell, trade, resell, or transfer access to the Service to others
  • Store or transmit infringing, defamatory, threatening, harmful, unlawful, or spam content
  • Create short links that redirect to malware, phishing pages, or deceptive content
  • Reverse engineer, decompile, modify, or disassemble any part of the Service
  • Attempt to gain unauthorized access to the Service or its related systems
  • Use the Service to build a competing product
  • Load test the Service without our written approval
  • Use the Service in a way that violates any applicable privacy laws

We may suspend or terminate your access immediately and without notice if we reasonably believe you are violating these terms, engaging in abusive practices, or if your use poses a security risk to the Service or other customers.

5. Intellectual property

We retain all right, title, and interest in the Service, including all intellectual property rights. All rights not expressly granted are reserved.

You may provide suggestions or feedback about the Service. You grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free license to use feedback for improving the Service. This does not obligate us to implement any feedback.

6. Your data

You retain all rights to the data you submit to the Service ("Customer Data"). You grant us a limited, worldwide, non-exclusive license to access and use your data solely to provide the Service.

We may use aggregated, anonymized usage data for analytics and Service improvement without linking it to you or any individual.

For the purposes of GDPR, you are the data controller and we are the data processor for Customer Data. For CCPA purposes, you are the "Business" and we are the "Service Provider." We will not sell Customer Data, retain it beyond what is needed to provide the Service, or use it for purposes unrelated to the Service. Customers who require a formal Data Processing Agreement may request one at legal@attri.io.

7. Fees, payment, and refunds

Fees for the Service are specified on our pricing page or in an order form. All fees are in USD unless otherwise stated. Payments are processed by Stripe.

Subscriptions automatically renew at the end of each billing period (monthly or annual) unless you cancel before the renewal date. You may cancel at any time through your account settings. Cancellation takes effect at the end of the current billing period.

We may adjust fees with at least 30 days' email notice before your next renewal. If you do not agree to a fee change, you may cancel before the new rate takes effect.

If usage exceeds your plan limits, we will notify you. We reserve the right to throttle or suspend service for sustained overages. Overages are discussed before your next billing cycle.

No refunds. All fees are non-refundable. This includes partial billing periods remaining after cancellation, plan downgrades, and unused portions of annual subscriptions. We do not provide refunds or credits for periods where you did not use the Service.

If a payment fails or fees remain unpaid, we reserve the right to suspend or terminate your access to the Service immediately. We will attempt to notify you by email before suspension, but are not required to provide advance notice for failed payments. Suspended accounts will be reactivated once payment is received.

8. Publicity

You agree that we may identify you as a customer of Attri on our website and in marketing materials, including displaying your company name and logo. If you prefer not to be identified, you may opt out by emailing legal@attri.io.

9. Confidentiality

Each party agrees to protect the other's confidential information with reasonable care and to use it only for purposes related to this agreement. Confidential information does not include information that is publicly available, independently developed, or rightfully received from a third party without restriction.

10. Term and termination

This agreement begins when you create an account and continues until your subscription expires or is terminated.

Either party may terminate for material breach with 30 days' written notice if the breach remains uncured. We may terminate immediately if you become subject to bankruptcy or insolvency proceedings, or if you violate the acceptable use policy in ways that pose a risk to other customers or the Service.

Upon termination, your access to the Service ends. You may request export of your Customer Data within 30 days of termination by emailing support@attri.io. After that period, we may delete your data. No refunds are issued upon termination.

11. Warranties and disclaimer

We warrant that the Service will materially perform in accordance with our documentation during your subscription term, and that the Service will not contain malicious code.

Except as expressly stated above, the Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, title, or non-infringement. We do not warrant uninterrupted, error-free, or completely secure operation.

12. Limitation of liability

In no event shall either party's aggregate liability exceed the fees paid by you for the Service during the twelve months prior to the claim. For free plan users, our aggregate liability shall not exceed fifty dollars ($50).

Neither party shall be liable for indirect, punitive, incidental, special, consequential, or exemplary damages, including loss of profits, goodwill, data, or other intangible losses.

These limitations do not apply to: death or personal injury caused by negligence, willful misconduct or fraud, or liabilities that cannot be excluded by law.

13. Indemnification

We will defend you against third-party claims alleging that your authorized use of the Service infringes their intellectual property rights, provided you notify us promptly and give us control of the defense.

You will indemnify us against third-party claims arising from: your Customer Data, your breach of the acceptable use policy in Section 4, your violation of applicable law, or any other breach of these Terms.

14. Governing law and disputes

These Terms are governed by the laws of the State of Minnesota, without regard to conflict of law principles. Any dispute arising from or relating to these Terms or the Service shall be resolved exclusively in the state or federal courts located in Minnesota, and each party consents to the personal jurisdiction of those courts.

15. General

  • Assignment · neither party may assign this agreement without consent, except in connection with a merger, acquisition, or sale of substantially all assets to a non-competitor
  • Force majeure · neither party is liable for failures due to causes beyond reasonable control, excluding payment obligations
  • Severability · if any provision is found invalid, the remaining provisions continue in effect
  • Entire agreement · these Terms, together with our Privacy Policy and any order forms, constitute the entire agreement between the parties and supersede all prior negotiations and agreements
  • Amendments · we may update these Terms with at least 30 days' email notice for material changes. Continued use of the Service after changes take effect constitutes acceptance. If you do not agree to changes, you may cancel your account before the effective date
  • No waiver · failure to enforce any provision does not waive the right to enforce it later

16. Contact

Questions about these Terms? Contact us at:

Attri
Email: legal@attri.io