Dashboard
The Analytics page has two views. Site is what you’d expect from a privacy-first analytics tool, plus attribution. Links is the click-level view of your short links. Which one opens by default depends on whether the tracking script is installed.
Site view
Section titled “Site view”Five metric tiles across the top, each showing the current period and the change against the previous one:
| Metric | What it measures |
|---|---|
| Unique visitors | Distinct people, by visitor identity |
| Total pageviews | Every page load |
| Views per visit | Pageviews divided by sessions |
| Bounce rate | Share of sessions with exactly one pageview |
| Visit duration | Average time from first to last event in a session |
Click any tile and the chart below switches to that metric.
Sessions are computed when you query, not when events arrive: a session is a run of activity from one visitor with no gap longer than 30 minutes. That’s why the numbers are the same in Full and Anonymous consent modes. Anonymous mode sets no cookies at all, and sessions still work.
Breakdowns
Section titled “Breakdowns”Four cards, each with tabs:
- Sources: referrer sources, channels (organic, social, paid, referral, direct), and UTM source, medium, and campaign
- Pages: top pages, entry pages, exit pages
- Locations: countries, regions, cities
- Devices: browser, operating system, device type
Segments
Section titled “Segments”Click any row in a breakdown and the whole dashboard filters to it. Click a country, then a source, and you’re looking at German visitors who came from LinkedIn. Active filters show as chips under the header. Remove one or clear them all.
Twelve dimensions can be combined this way: country, region, city, device, browser, OS, page, source, channel, and the three UTM parameters.
Live visitors
Section titled “Live visitors”The badge next to the page title shows how many people are on your site right now (last 30 minutes). It refreshes every minute on paid plans and every 10 minutes on Free.
Links view
Section titled “Links view”The click-native dashboard for your short links: total clicks, unique visitors, and active links, a clicks-over-time chart, top links, and breakdowns by referrer, country, device, browser, and OS. The sources and campaigns donut splits clicks by UTM.
Every link in the links table shows its click count and last-clicked time, pulled from the same data.
How the two connect
Section titled “How the two connect”A short-link click, the session it starts on your site, and a conversion on that site are the same visitor to Attri. The Site view attributes sessions to the link that started them, which is what lets the conversion tab on a link say “this campaign produced 14 sessions and 3 conversions” rather than “this link got 200 clicks, good luck.”
In Full mode the connection runs on a shared visitor cookie. In Anonymous mode it runs on the daily visitor identity, which joins the click and the landing pageview when they happen on the same day. See conversion tracking for the mechanics.
Time range
Section titled “Time range”The date picker accepts presets (today, last 7, last 30, last 90 days) and custom ranges. Dates are shown in your account timezone.
Sharing
Section titled “Sharing”Need to show this to someone without an Attri login? Share a read-only dashboard.
- Analytics are available on every plan. Data retention is 30 days on Free and longer on paid plans.
- Bot traffic is filtered at the edge and never reaches these views.
- Dashboard queries don’t count as events. Usage is measured on clicks, pageviews, and other tracked events.