CHANGELOG

New in Attri.

The features and improvements your team gets to use, newest first. Follow along on the blog.

August 2026
New A/B test a short link

Give one link two to five destinations and set the split. Each visitor is assigned a variant and stays on it, so you compare real audiences. The link's Results tab shows clicks, sessions, and conversions per variant. When you've seen enough, promote the winner and every future click goes there. Business plans and up.

New Form rules

When a field is empty, not empty, or contains a keyword: notify a different channel, tag the submission as spam, or redirect the visitor to a different page. Spam lands in its own folder, sends nothing, and clears itself after 30 days. Redirect rules run at the edge, so they work on plain HTML forms. Business plans and up.

New Share your dashboard with a link

Settings now has a public dashboard toggle. Anyone with the link sees a read-only copy of your site analytics: visitors, sessions, bounce rate, top pages, sources, countries, and devices. Rotate the link to revoke old copies. Every plan.

Improved Straighter answers from the analytics API

Analytics responses now include a meta object with the workspace and date range your API key resolved to, so an unexpectedly empty result is easy to diagnose. If our analytics backend fails, you now get a 500 error instead of a silently empty data array. And the /domains endpoints are readable on every plan with API access.

July 2026
Improved Conversion metrics that mean what they say

Conversion rate and funnel numbers now count only conversions from sessions that arrived through one of your links, so the rate is a real rate and can never exceed 100%. If you read /analytics/conversions or /analytics/conversions/timeseries over the API, expect lower, truer numbers. Workspaces on banner-free (anonymous) tracking get their session, engagement, and funnel metrics back too.

May 2026
New Retargeting pixels on every link

Fire Meta and other ad pixels server-side the moment someone clicks your short link. Build retargeting audiences first-party, with no on-site tag for ad blockers to strip. Pro plans and up.

New Notification channels

Send form submissions, goal alerts, and usage warnings to email, Slack, or a webhook. Set the rules per workspace so the right people hear about the right thing.

New Feedback from inside the app

Hit a snag or have an idea? The feedback button in the sidebar sends it straight to us with the context attached, no email required.

Improved A clearer events feed

Every event now shows the short link and where it pointed, plus a detail view with the full story: source, device, parameters, and click ID.

Improved Form submissions, organized

Browse, filter, sort, and export your submissions, with delete and 30-day recovery. Each one keeps its full attribution: session, UTM, and campaign.

Improved More of the API

Manage forms, goals, conventions, parameters, and domains over REST, with ten new analytics endpoints and bulk link operations.

April 2026
New Parameter resolver

Fix messy UTMs at the edge before GA4 ever reads them. Set aliases, normalize casing, and choose how strict each parameter should be.

New Goals

Set targets against clicks, sessions, conversions, and custom events, then watch progress and pacing on a card grid.

New REST API

Programmatic access to your links, tags, and analytics, with scoped API keys and rate limits by plan.

New Form capture

Collect form submissions with full attribution attached. One action URL, no backend, no config.

New In-app notifications

A notification bell with unread counts for invites, payment issues, plan changes, and domain verification.

Improved Bulk link import

Import links from CSV or XLSX with column mapping and a preview before anything goes live.

Improved Billing you can see coming

Preview exact charges before an upgrade, download past invoices as PDF, and schedule downgrades for your next renewal instead of mid-cycle.

March 2026
New Custom domains

Bring your own domain for branded short links, with SSL provisioned automatically.

New QR codes

Generate a QR code for any link and download it as a PNG or SVG.

New Naming conventions

Build structured naming patterns with segments so campaign names stay consistent across the team.

February 2026
New Edge redirects

Sub-30ms redirects from 330+ cities, so links resolve fast wherever your audience is.

New Tracking script

A lightweight script, a.js, for pageview and conversion tracking on your own site.

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