Dub vs Attri.
Both platforms handle short links and analytics. Attri adds UTM governance, form capture, and session-level attribution. Dub adds affiliate programs and link cloaking. Different strengths for different needs.
| Feature | Attri | Dub |
|---|---|---|
Short links Branded redirects on your own domain | ✓ | ✓ |
Custom domains Bring your own domain for branded links | ✓ | ✓ |
QR codes Generate QR codes from any short link | ✓ | ✓ |
Link tags and folders Organize links with labels and groupings | ✓ | ✓ |
Click analytics Referrer, country, device, browser on every click | ✓ | ✓ |
UTM builder Add UTM parameters during link creation | ✓ | ✓ |
UTM naming conventions Enforce allowed values across the team | ✓ | — |
UTM parameter resolution Auto-correct "fb" to "facebook" at the edge | ✓ | — |
Parameter templates Save and reuse source/medium/campaign combos | ✓ | — |
Form capture Collect leads with full UTM attribution, no backend | ✓ | — |
Session tracking Pageviews, scroll, and time on site after the click | ✓ | — |
Revenue attribution Connect clicks to Stripe or Shopify revenue | ✓ | ✓ |
Conversion tracking Track purchases, sign-ups, and custom events | ✓ | ✓ |
Geo-targeted redirects Route visitors to different URLs by country | ✓ | — |
Affiliate programs Built-in partner and affiliate tracking | — | ✓ |
Link cloaking Mask the destination URL from the visitor | — | ✓ |
REST API Programmatic link creation, tags, and analytics | ✓ | ✓ |
Webhooks Push events to external services in real time | ✓ | ✓ |
Source-available (AGPL) Code on GitHub, self-hostable with restrictions | — | ✓ |
| Tier | Attri | Dub |
|---|---|---|
| Free | $0 — 5K events, 25 links | $0 — 1K links |
| Pro | $19/mo — 100K events, unlimited links | $24/mo — 1.5K links |
| Business | $49/mo — 300K events | $59/mo — 5K links |
| Scale | $119/mo — 1M events | $119/mo — 15K links |
| Enterprise | Custom | Custom |
UTM governance
Naming conventions, parameter templates, aliases, and auto-correction. Your team builds links from curated dropdowns, not free-text fields.
Form capture
Every form submission includes which link, campaign, and UTM brought the visitor. One endpoint, zero config. No separate form tool needed.
Session tracking
Lightweight tracking snippet captures pageviews, scroll depth, and form submissions. See what happened after the click, not just the click itself.
You're building custom link infrastructure
Dub's API and developer experience are the best in the category. If your engineering team is building link workflows programmatically, Dub's open source core gives you more control.
You need affiliate programs
Dub has built-in affiliate and partner program features. Attri doesn't. If affiliate tracking is a core workflow, Dub covers it natively.
Your attribution
problem ends today.
Fourteen days of the full product. No card. If it doesn't save you more than it costs by week two, we'll ask why.