# Attri

> Attri is a campaign tracking platform for marketing teams: branded short links, UTM naming conventions with parameter resolution, click and session analytics, form capture, and revenue attribution. Free plan includes 5,000 events and 25 links per month. Paid plans start at $19/mo.

Attri runs at https://attri.io (marketing site) and https://app.attri.io (application). Short links redirect at the edge in under 30ms.

## Product

- [Product overview](https://attri.io/product): The full platform in one page
- [Short links](https://attri.io/product/links): Branded redirects with custom domains, QR codes, and geo-targeting
- [Parameters](https://attri.io/product/parameters): UTM resolution, naming conventions, and value normalization
- [Analytics](https://attri.io/product/analytics): Clicks, sessions, conversions, and goals in one dashboard
- [Forms](https://attri.io/product/forms): Lead capture with full UTM attribution
- [Integrations](https://attri.io/product/integrations): REST API, webhooks, Zapier, and more
- [Pricing](https://attri.io/pricing): Plans and what each includes

## Solutions

- [Marketing teams](https://attri.io/solutions/marketing-teams): Campaign attribution and UTM governance
- [Agencies](https://attri.io/solutions/agencies): Multi-client workspaces with branded domains per client
- [E-commerce](https://attri.io/solutions/ecommerce): Click-to-conversion tracking for online stores
- [Content creators](https://attri.io/solutions/creators): Track every link across every platform

## Documentation

- [Knowledge base](https://attri.io/docs): Guides for links, parameters, tracking, analytics, and account setup
- [API reference](https://attri.io/docs/api): REST API documentation
- [Tracking installation](https://attri.io/docs/tracking/installation): The a.js snippet for pageviews and conversions

## Free tools

- [UTM Builder](https://attri.io/tools/utm-builder): Build tagged campaign URLs, no sign-up required
- [Influencer marketing directory](https://attri.io/tools/influencer-marketing-directory): Platforms and agencies, filterable

## Resources

- [Blog](https://attri.io/blog): UTM guides, attribution insights, and product updates
- [Comparisons](https://attri.io/compare/bitly): Attri vs Bitly, Dub, Rebrandly, Short.io, and UTM.io
- [Changelog](https://attri.io/changelog): What shipped and when
- [Support](https://attri.io/support): Help center, 24-hour response